Over 20 years experience as a successful entreprenuer, marketing executive, and consultant
Labradors.com: Founder and Co-owner (2011 - Present)
AnimalPride.com: Co-founder and Co-owner (2019)
SportsDomainNames.com: Owner (1999 - Present)
Previous Projects / Work Experience
Marketsville, Inc: Owner (1999 - Present)
CollegeFootballStore.com: Owner - Sold to Fanatics, Inc
CollegeBasketballStore.com: Owner - Sold to Fanatics, Inc
Fanatics, Inc: SVP, Marketing (Employed 2005-2014)
FansEdge.com: Brand Consultant (2014)
I founded a network of college sports eCommerce sites in 1999, and sold them to Fanatics, Inc, now a Top Internet 40 Retailer, in 2006.
As former SVP of Marketing for Fanatics, I integrated three, separate, Top 200 Internet Retailers' marketing departments into one, in-house, full service operation from 2011-2013.
My specialty is digital marketing, and I was featured in the New York Times in 2010. I managed an in-house staff of 50 digital marketers across channels including the following:
Paid Seach / Display: Paid advertising is very seasonal and optimizing spend across multiple properties can be tricky.
SEO: Ensuring exposure on top keywords along with long tail helps diversify dependance on a few search terms. Avoiding duplicate content issues with multiple sites is critical.
Email: Email marketing is crucial to not only lowering your overall marketing costs, it is paramount in establishing a respectful and value-add relationship with your customers.
Social: Social marketing and social advertising are two very different spaces to operate. Establishing "social" goals are important.
Google PLAs: Primarily for product related businesses, PLAs are data feed driven combining aspects of both search and marketplace.
Marketplaces - Amazon & eBay: Amazon and eBay are too big to ignore as viable marketing channels, but conundrums exist around long term branding strategy for retailers.
Retargeting: I think the most appropriate term for retargeting is "a necessary evil". Set respectful paramaters, and try to stay clear of view thru charges.
Affiliate Programs: I started out as an affiliate marketer 20 years ago. Affiliate policies are extemely important to ensure no conflicts of interest exist.